What is it about a world that seems to draw a reader in? To call the adventurous lad, and beckon to the girl who only wants to wield a sword? I submit one of the things that first can grab a reader is the worlds name. Would you rather pretend you were in a world called, Gooeyzine, perhaps Rockyarg, or Naergood, or even Loopertroll? Now I realize some of these titles are a bit far out. Possibly even sounding like a sneeze!---And you, being a good author would not even attempt to craft a well thought out world without a strong name to start with ;) A name for your world instantly crafts the qualities of the reader in his mind. Is it a strong name? Stout hearty and with wild things in it? Or is it perhaps more graceful and yet subtlety dangerous such as the name “Allyra” in the book Curse of the Spider King. All that I have spoken about your world’s names can readily apply to the naming of anything in your world. If you don’t believe me, try naming a harmless rodent a “Killer” and a ravenous bloodthirsty dragon “Cheeps”. So when crafting your world, don’t forget that even a name can mean a lot.